Samsung
today announced the launch of the Wave 723 (Model : GT-S7320E), the
newest smart phone based on its open smart phone platform, Samsung bada.
The device reinforces Samsung’s commitment to democratizing the smart
phone market and enabling access for all. Through the launch of the Wave
723, Samsung will deliver a remarkable smart phone experience to a
broader demographic of users.
The Wave 723 combines a crystal clear 3.2-inch TFT-LCD display with an application-centric interface that allows users to seamlessly and directly access applications that support their daily needs and lifestyles. The Social Hub feature helps you stay organized while staying connected with friends and family everywhere, anytime. These features are enhanced by the latest Wi-Fi technology that delivers faster download speeds and gives users access from greater distances.
The
smart phone is ideal for people who are on the move and excited to
share their lives using Samsung’s most efficient and intelligent mobile
technology. It has been designed to deliver the highest performance and
quality to so that users can take full advantage of all aspects of the
online experience from their mobile phone.
The Wave 723 will be available starting in September 2010 in Germany
and will be gradually rolled out to other European markets including
Southeast Asia, the Middle East Asia, and Africa.
“The Wave 723 reflects our relentless pursuit of the best in mobile
technologies by optimizing the application and social media experience.
In new and innovative ways, the Wave 723 delivers on Samsung’s goal to
give a rich, connected smart phone experience to everyone,” said JK
Shin, President and Head of the Mobile Communications Business, Samsung
Electronics.
The
Wave 723 has been designed to open the door to an expanded and rich
application environment giving users access to applications that will
help them to enhance and organize their lives. The Wave 723 offers easy
and direct access to the Samsung Apps store for browsing, purchasing and
downloading of free and premium apps. Featuring a wealth of games,
navigation, social networking, e-book, health
and lifestyle applications, Samsung Apps allows the Samsung Wave 723 to
be a true lifestyle assistant with localized services that specific and
dedicated to individual lifestyles.
The bada platform is at the core of Samsung’s application-centric
vision and allows for the open development of apps of all kinds. Wave
723 is developed based on the bada SDK 1.1. The SDK 1.1 has Auto-UI
scaling feature where application developers can reproduce applications
to work on Wave 723 from already developed bada Application on Wave with
minimum effort. With this feature, more rich applications can be
delivered to users in advance.
Equipped with the latest Wi-Fi (802.11 b/g/n), the Wave 723 lets
users take advantage of download speeds while reaching networks at
greater distances. It has an easy and simplified downloading process so
you can get apps to your phone faster than ever. This means users can
take full advantage of the application-centric nature of the Wave 723
without having to wait for the applications to download.
The Wave 723 has also been designed to not just be powerful in performance but beautiful to look at. It measures a thin 11.8mm with a metallic back cover,
making the Wave 723 sleek and modern, while at the same time reflecting
the mobile’s technological prowess. Its new leather flip cover offers
protection to the mobile as well as a sophisticated flair. Its
natural-material is the perfect contrast to the mobile’s metal chassis
showing that a handset can combine balance and beauty.
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